BEWARE the BIG SALE: That sale shoe may be more costly than you think.

Your running shoes are the single most important piece of equipment you own. However, the three main reasons people buy shoes are 1) name brand, 2) style or color and finally, 3) sale price. All three of these reasons have nothing to do with weather or not a shoe fits well or is designed to meet our unique needs. Considering the number of us who are beginning training for the Monument Ave 10K this year, we’ll be logging plenty of miles, purchasing a shoe that doesn’t fit, or work for our unique needs, can increase our risk of injury.

You might see stores advertising sales of 30%, 50% and even 75% off. Unfortunately when stores do this they take away the incentive of helping their customers find the right shoe. The emphasis is instead on selling as much product as possible. Customers end up buying shoes that cause pain and can’t be returned. We know this because we’ve seen it happen a lot over the past few months. I’ve lost count of the number of runners who came seeking our help because the shoes they got on sale elsewhere caused pain. Costs start adding up when they need to purchase another pair to replace the ones they got on sale that didn’t work. Costs go up more if customers need to see a doctor to help fix the injury. Or worse yet, the injury is bad enough to force them to miss the race for which they trained thereby putting the entry fee to waste.

Don’t fall victim to the lure of the BIG SALE. Your feet and enjoyment of running are far more important than initially saving a few dollars.

~ Jeff Van Horn, Lucky Road