- Jay was in earlier today. He has a history of pain across the ball of his foot. It was diagnosed years ago as a mortons neuroma. Jay went through non-invasive procedures to alleviate the pain, which for the most part proved successful. One major change he made was to start wearing wider running shoes. The extra width took a lot of pressure away from the ball of his foot.Recently though some of Jay’s foot pain started to return. As we spoke he explained how he was in the habit of wearing the Brooks Ghost in size 10.5 2E. But the last store he visited didn’t have that exact size in stock at the time so they told Jay that a size 11 D was the same thing. Upon hearing this I immediately shook my head no and said “that’s not true.” But Jay didn’t know that at the time so he trusted their advice and purchased the 11 D. Unfortunately he had just been conned into buying a shoe that didn’t fit right and in turn caused his neuroma to hurt again.
It’s a common myth that by moving up in shoe size we will get a wider fit. This is not true. In reality the widest part of the foot slides back to a narrow part of the shoe and defeats the purpose. For most of us the width of a shoe is equally, if not more, important than the length of the shoe. The widest part of our foot needs to match up in the widest part of the shoe. Hopefully Jay will continue coming back to Lucky Road for new running shoes. But if he decides to go elsewhere he is now educated enough to avoid being talked into getting shoes that are too narrow for his feet.
~ Jeff Van Horn, Lucky Road